Stockton-on-Tees Borough Council

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Cabinet Decision: 17th March 2011
Title of Item/Report
EIT Review of Events, Arts, and Tourism
Record of the Decision
Members were provided with a report that presented the findings of the Regeneration and Transport Select Committee following the EIT review of Events, Arts and Tourism undertaken between May 2010 and February 2011.

One of the Council's key development priorities for 2010 - 2013 was to "develop our events programme, to involve local people and raise the profile of the area." The primary aim of the review therefore was to identify ways in which the service could be organised that would deliver efficiencies and that would sustain or improve the visitor experience and encourage more visitors to Stockton Borough, maximising the social and economic benefits.

The primary aim of the review was to identify ways in which the service could be organised that would deliver efficiencies and that would sustain or improve the visitor experience and encourage more visitors to Stockton Borough, maximising the social and economic benefits.

The Committee was presented with and considered substantial evidence on how and why the services were delivered, acknowledged the significant social and economic benefits that came as a result and recognised the contribution that the services made to marketing Stockton as a good place to live, work and visit.

RESOLVED that:-

1. The Council commit to a programme of events and festivals and develop a co-ordinated and cohesive Strategy and Events service. This would provide the basis to:

develop a 5-10 year Events/Festivals strategy
confirm a programme which would allow smarter procurement / efficiencies
adopt a project management approach in the delivery of the events programme and define roles under a delivery framework
improve marketing and communication of events including website improvements and a single point of contact through a comprehensive communication plan
develop a Medium Term Financial Plan including increasing income via a charging regime, offering season tickets, etc.
develop a business sponsorship framework to re-invest into events

2. Officers work up detailed proposals on the savings from Arts Development budget that would be delivered over the next five years.

3. The current vacancy within the tourism team be deleted from the structure.

4. Consideration be given to providing tourist information outlets at the Customer Service Centres in the three town centres when they were available.
Reasons for the Decision
To identify options for future strategy / policy / service provision that will deliver efficiency savings and sustain / improve high quality outcomes for SBC residents.
Alternative Options Considered and Rejected
None
Declared (Cabinet Member) Conflicts of Interest
Councillor Cook declared a personal non prejudicial interest in the item entitled EIT review of events, Arts and Tourism as he had been a member of Tees Valley Unlimited's Visit Tees Valley Board.
Details of any Dispensations
Not applicable
Date and Time by which Call In must be executed
Midnight on 25 March 2011
Attachment

Date of Publication: 21 March 2011


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